In this episode, Kara welcomes Abby Glassenberg, sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. Abby has been blogging since 2005 and shares the value of a blogging, and how hers is at the heart of her crafting business. She's also the co-founder of the Craft Industry Alliance, a trade association for crafting professionals.
Abby has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She taught middle school social studies in Mississippi through Teach For America, and 6th grade in the Newton Public Schools before becoming a textile artist. She’s the author of three sewing books. Abby lives in Wellesley, Massachusetts with her husband and three daughters.
“Pursue your interests as though it was your job - every day, on a regular schedule, thoroughly and professionally. That’s how you build a job doing what you love.”
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- When she became a mom, Abby knew she wanted to figure out how to work from home
- Abby discovered blogging in 2004 at it's still the heart of her business
- Abby shares how she's always been intrigued in making and sewing and figured out how to combine this on her blog
- Back in 2005, Abby crafted while her daughter Roxanne was napping, and came up with the name While She Naps for her blog
- Abby soon entered the world of Etsy with her stuffed animals, which is what Abby is best known for
- Abby discusses how the blogging world has changed since she started
- Blogging tools are easier to use today then they were back in the early days, but harder to get noticed
- How she founded Craft Industry Alliance with Kristin Link of Sew Mama Sew
- The Alliance offers a digital journal twice per month with articles written by professional writers
- Abby explains Coffee Klatch - a monthly virtual meeting offered to members of the Alliance
- The future of Craft Industry Alliance includes live events for education and networking
- Why trade shows are essential especially for new designers starting out
- Importance of doing gut checks about your business and showing up every day
- The secret to Abby's success is inbox zero because when a new idea or offer arrives, she can jump on it!
Mentioned in this episode:
Sew Mama Sew
Craft Industry Alliance - CraftIndustryAlliance.org
The National NeedleArts Association - TNNA.org
Association for Creative Industries (formerly Craft Hobby Association) - CraftAndHobby.org
Learn more about Abby and WhileSheNaps.com:
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