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Power Purls Podcast - Knitting, Crochet and Yarn Podcast

EMPOWER your knits and purls in this weekly podcast with editor, designer and business coach Kara Gott Warner. Get the tools and advice to finally start and ROCK your fiber-loving crafty-preneur business and lifestyle!
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Power Purls Podcast - Knitting, Crochet and Yarn Podcast
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Sep 20, 2017

Today Kara talks to the Editorial Director and Vice President of Vogue Knitting, Trisha Malcolm. Trisha was the very first guest on this podcast, so we're so glad to have her back again today! Trisha is a magazine publisher with a focus on fashion-forward designs that adapt to the needs of today's knitters. Listen in as we talk about the special 35th anniversary issue of Vogue Knitting Magazine!

 

“It's a creative job because every issue is different, and every time something new happens, it's exciting!”

 

-Trisha Malcolm

[Tweet "Behind the scenes of @VogueKnitting - listen in on the #PowerPurlsPodcast!"]

Episode highlights:

  • Trisha started her career as a high school teacher. Then she got a job at a crafting magazine because she was a teacher who also knew how to do several crafts.
  • This year marks Trisha's 20th anniversary with Vogue Knitting!
  • Vogue Knitting started in 1932, so even though this is our 35th anniversary, the brand is 85 years old. In 1972 they stopped publishing the magazine when Conde Nast sold the pattern side to Butterick Patterns and stopped the magazine. In the 1980s there was a big knitting boom again, and Trisha's boss asked Conde Nast to start publishing the magazine again.
  • The magazine focuses on fashion, but Trisha feels this has become less important because fashion itself has become so much more casual in recent years.
  • Trisha looks at online videos and photos for fashion shows each season, and then she finds all the sweaters and bundles those images together to create a trend report.
  • Trisha is starting to see more shawls and wraps on the runway, and she thinks the designers are taking a nod from the knitters of the world (we love our shawls, don't we?).
  • Trisha redesigned the magazine a year ago to include more "behind the scenes" with designers.
  • Trisha has big plans to take the magazine into a broader digital environment in order to make the content accessible via phone. She doesn't envision that the print issue will disappear, though.
  • For the anniversary issue, they invited regular advertisers to choose a favorite pattern from a past issue, and those patterns are now available for free for a limited time on the website.
  • Trisha works with a small team of 8 to 10 members, and together they publish 6 issues of Vogue Knitting and also create Knit Simple Magazine together.
  • It's important for Trisha to work with people who are, first and foremost, nice.

Leave a comment telling us your favorite part of the newest issue of Vogue Knitting Magazine, and you could WIN a free subscription!

Mentioned in this episode:

Trisha's first episode on the podcast

The 31st anniversary issue of Vogue Knitting magazine

Deborah Newton's cover design for the issue - her "best design ever" - and you can win a kit to make it!

The Vogue Knitting trip giveaway

Stitchucation shawls challenge

Tracey Purtscher's new book - featured in the anniversary issue

The free collection of 35th anniversary patterns

Learn more about Trisha and Vogue Knitting:

Website: VogueKnitting.com

Facebook: Facebook.com/VogueKnittingMag

Twitter: Twitter.com/VogueKnitting

YouTube channel

Pinterest: Vogue Knitting

 

MOVE THE NEEDLE ON YOUR KNIT BIZ!

Click here to sign up for a free 30-minute creative business strategy session with Kara!

 

Disclosure:  Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so.  When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that, I am truly grateful.

 

 
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