In this episode Kara talks to knitwear designer and regular coaching client, Francoise Danoy. Francoise is a self-proclaimed Yarn Alchemist: she transforms yarn into knitwear designs for her tribe of Fibre Muses to enjoy, and also teaches others how to become Yarn Alchemists themselves. Her mission is to evolve and grow, and right now the way she does that is by helping her Fibre Muses dive deep into themselves to find their creativity and magic. As a result of working with Francoise, a knitter can transform her yarn into a piece of fiber art, as well as discover and benefit from the magical properties of knitting, in order to create a more meaningful experience.
“Knitting is a quiet kind of magic that not only allows us to take a skein of yarn and transform in into something new, but connects us to our past, helps us stay grounded in the present and shapes our future.”
- Francoise Danoy
[Tweet "Inspiration abounds when designer @ArohaKnits talks business on the #PowerPurlsPodcast!"]
8 steps to creating a killer design (Kara I can't find a landing page for this only a direct download?)
Francoise's Tokerau Shawl pattern
Fiber Muse Alchemy kits – yarn club subscription from Francoise
The One Thing by Gary Keller
Facebook group: The Fibre Muse Circle
Disclosure: Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so. When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that, I am truly grateful.
In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.
“The rapid pace of change means you're NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”
[Tweet "Soaking up TONS of #marketing advice from Leanne of @Stitchcraftmktg on #PowerPurlsPodcast!"]
Deborah Robson's book: The Fleece and Fiber Sourcebook
Stitchcraft Marketing - Leanne's company
Leanne's podcast, Business of Craft
Smart Passive Income - Pat Flynn's podcast
Business of Craft Podcast: stitchcraftmarketing.com/podcast